This privacy policy is compiled to better serve those concerned with how their “Personally Identifiable Information” (PII) is used by the Center for Sight & Hearing (Center). PII, as used in US privacy law and information security, is information that is used on its own or with other information to identify, contact, or locate an individual. Please read the Center’s privacy policy carefully to understand how the Center collects, uses and protects your PII in accordance with the Center’s website,

What personal information is collected from individuals who visit the Center’s online properties?

PII is collected when you register on the Center’s website, place an order, subscribe to the Center’s newsletter, fill out a form or enter other information.  This information may include your name, email address, mailing address, phone number, credit card information or other details.

How does the Center use PII?

PII collected is used in the following ways:

  • To deliver the type of content and product offerings in which you are most interested;
  • To improve the Center’s website;
  • To improve customer service;
  • To conduct promotions, surveys and other marketing opportunities; and
  • To process your transactions.

How does the Center protect PII?

The Center implements a variety of security measures to maintain the safety of PII. The Center also scans for Malware on a regular basis and security holes and known vulnerabilities are patched when discovered. The Center’s website is encrypted via Secure Socket Layer (SSL) technology.

PII is contained behind secured networks and is only accessible by authorized personnel.

All credit card transactions are processed through a payment gateway service and are not stored or processed on the Center’s website.

What are “Cookies” and does the Center use “Cookies”?

Cookies are small files that a website or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the website’s or service provider’s systems to recognize your browser and capture and remember certain information.  The Center uses trusted third party services to track website usage information.

The Center uses Cookies to:

  • Help remember and process the items in the shopping cart;
  • Compile aggregate data about website traffic and interactions to offer better website experiences and tools in the future; and/or
  • They are also used to help the Center understand your preferences based on previous or current website activity.

The Center does not require Cookies to be enabled in order to interact with the Center’s website.

Third Party Disclosure

The Center does not sell, trade, or otherwise transfer to outside parties your PII unless you are provided with advance notice. This privacy policy does not include website hosting partners and other parties who assist in operating the Center’s website, conducting business, or serving patrons, so long as those parties agree to keep this information confidential. The Center may also release your information when appropriate to comply with federal, state and local laws and enforce the Center’s website policies, or protect the Center’s or others’ rights, property, or safety.

Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third Party Links

The Center’s website may include or offer third party products or services. Third party websites have separate and independent privacy policies. The Center has no responsibility or liability for the content and activities of these linked third party websites. The Center seeks to protect the integrity of its website and welcomes any feedback about third party website links.


Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.

The Center uses Google AdSense Advertising on its website.

Google’s use of the DART cookie enables it to serve ads to website users based on their visit to the Center’s website and other websites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at “”

The Center has implemented the following:

  • Remarketing with Google AdSense;
  • Google Display Network Impression Reporting;
  • Demographics and Interests Reporting; and
  • DoubleClick Platform Integration.

The Center, along with third-party vendors such as Google, may use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie). Data regarding user interactions with ad impressions and other ad service functions, as they relate to the Center’s website, are compiled by Google.

Opting out:

As a user, you can opt out or change preferences for how Google advertises to you by using the Google Ad Settings page at “” Another option to opt out is by visiting the Network Advertising initiative opt out page at “,” or permanently opt out by using the Google Analytics Opt Out Browser add on at “”

California Online Privacy Protection Act (CalOPPA)

CalOPPA requires commercial websites and online services to post a privacy policy. The law requires a person or company in the United States, that operates websites collecting PII from California consumers, to post a conspicuous privacy policy on its website. – See more at

Users will be notified of any privacy policy changes on the Center’s Privacy Policy Page.

Users are able to change their personal information by logging in to their account.

Do Not Track Signals

The Center honors Do Not Track (DNT) signals and does not track, plant cookies, or use advertising when a Do Not Track browser mechanism is in place.

Third party behavioral tracking

The Center allows third party behavioral tracking

Children Online Privacy Protection Act (COPPA)

When it comes to the collection of PII from children under 13, the COPPA puts parents in control. The Federal Trade Commission enforces the COPPA Rule, defines what operators of websites and online services must do to protect children’s privacy and safety online.

The Center does not specifically market to children under 13.

Fair Information Practices Principles

The Fair Information Practices Principles is the backbone of privacy law in the United States.

In order to comply with Fair Information Practices Principles the Center takes responsive action if a data breach occurs. The Center will notify the users via email and on the Center’s website within 10 business days.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

The Center collects your email address in order to send information, respond to inquiries, process orders and provide updates pertaining to orders, send additional information related to your product and/or service and send marketing emails.

To be in accordance with CAN-SPAM Act the Center agrees to the following:

  • NOT use false, or misleading subjects or email addresses;
  • Identify the message as an advertisement in some reasonable way;
  • Include the physical address of the Center;
  • Monitor third party email marketing services for compliance, if one is used;
  • Honor opt-out/unsubscribe requests; and
  • Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can email the Center or follow the instructions at the bottom of each marketing email.


If there are any questions regarding the Center’s privacy policy you may contact us using the information below.

Center for Sight & Hearing
P.O. BOX 5944
Rockford, Illinois 61125
United States
Phone: 815-332-6800

Rev. 2016-07-13